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In February 2024 Acquia produced a State of the Marketer report: Creating Compelling Customer Experiences in Challenging Times: Customer Experience Trends Report.
In this report they stated a massive:
83%
...of marketers say their organization is under pressure to deliver marketing content differently to ensure they stand out when representing their offerings to customers and prospects.
Budgets under pressure
It all started a little way back with LLaMA and then the outstanding LLaMA 2 the Large Language Model from Google that was released as a platform in open source for others to build on.
Now Google is well and truly back in the opensource LLM world with its new model Gemma!
Gemma has been trained on 6 million tokens compared to LLaMA 2's 4 million.
Gemma has been released with 4 new models.
The Base Models
Firstly a base model with a 7 billion or 2 billion parameters model. variants
AI is still 'all the rage' and keeps expanding bringing new and exciting opportunities and capabilities.
Generative AI utilises Large Language Models (LLMs).
These models have and are continuing to revolutionize the way we interact with digital content, automate tasks, and generate new information.
In this blog, we'll explore the main categories of LLMs and generative AI models currently available in the marketplace, providing a brief overview of each category and highlighting some examples within them.
As technological change gets more and more engrained in all walks of life, becomes more interrelated and changes at an ever increasing pace the increased role of technology will amplify risks.
Whether we work from home, hybrid, on the move or in the office the users whether they are employees, suppliers or client and customers will expect that security issues have been taken care of.
Craig Weiss is a leading analyst for learning systems and has been monitoring and reporting on the industry for many years. To see more of Craig's information and services please click here.
In a recent post on the business sharing platform LinkedIn entitled 'Vendor Secrets - An what you need to know' Craig highlights some key things to watch out for when discussing LMS pricing with your provider:
Technology is changing at a rapid rate as we are all well aware!
Technologies like Ai have already had a major impact in a very short period of time. With businesses predicting that 44% of workers skills will be disrupted by 2027. Yes, 2027! not ten years out, its almost countable in months not years.
As the pace of technology change grows and businesses transform to adapt to this disruption what will the skills that we has humans will need to utilise this technology and contribute in this changed future?
The World Economic Forum (WEF) throws some light in this.
The Digital Horizons report from HSBC in January 2024 sees 88% of business decision-makers expect digital transformation of the finance function will be important to success over the next 10 years.
However only 60% believe the company is well prepared for the emergence of new technologies.
New technologies coupled with sweeping demographic changes will increase the pressure on companies to sustain their use of technology to power their business.
In the dynamic world of digital marketing and online presence, the importance of a well-optimized website cannot be overstated.
As businesses increasingly shift towards digital platforms, engaging a proficient web development company becomes pivotal.
However, if your site has an internet presence and needs to be used by users via the internet then it's not just about having a website; it's about ensuring it aligns with Google's Core Web Vitals.
Let's consider what these vitals are and why they're really important for your website in 2024.
As an experienced website user experience and design specialist in a software development agency, we've observed a significant trend in the digital landscape: the rising popularity of Dark Mode.
In 2024, businesses looking to develop or revamp their websites must consider this feature. It may not be for you but it is very worth considering when revamping or creating a new website.
Here's why integrating Dark Mode is worth considering and what to keep in mind when working with a web development or website design company.