Digital Transformation

The landscape of business-to-business (B2B) marketing is rapidly changing.

Today's technology CEOs face the crucial challenge of harmonising sales-marketing alignment with operations technologies. 

This integration and alignment is not just beneficial; it's essential for driving efficiency, improving customer experiences, and achieving sustainable growth.  The strategies needed are changing so fast that it is difficult to keep up!

The Digital Horizons report from HSBC in January 2024 sees 88% of business decision-makers expect digital transformation of the finance function will be important to success over the next 10 years.  

However only 60% believe the company is well prepared for the emergence of new technologies.

New technologies coupled with sweeping demographic changes will increase the pressure on companies to sustain their use of technology to power their business.