Today reaching our to prospective customers and users across social media channels is a must have in the marketing arsenal.
Usually people with jump on the ideas of marketing via Facebook, LinkedIn in Business to Business, Google Ads etc. These are great but quite often What's App is overlooked in that list.
What everyone seeks is direct contact with the 'buyer' so close down a sales and deliver a great service to the new customer.
One 'channel' that you should give some consideration to is WhatsApp with its over 2 billion users.
WhatsApp is keen to drive good engagement rates and looks to encourage its users to have a variety of engagements with customers over the platform ranging from sales through to customer service.
One of the 'good' things you may want to log about What's App is its open rates which generally exceed 90%. This of course is across a range of engagements but is a healthy number for consideration.
Another consideration is that WhatsApp easily enables the sharing of images, videos and voice messages which enhances your ability to communicate deeply in the manner you wish with the right emphasis and expression.
To create a messaging campaign for WhatsApp Marketing you will need a :
- Meta Business Account and a
- WhatsApp Business Platform account
The instructions for this can be seen at the WhatsApp Business page here...
For the best results its advisable to integrate WhatsApp with your tech stack if that is within your remit and capability. Examples of the integrations are:
- CRM (Customer Relationship Management platforms)
- CSM (Customer Success Management) software
- Point-of-sale (POS) systems
- Chatbots or conversational AI platforms
When creating campaigns using WhatsApp for Business it is best to think about what the entry points are. These entry points can be:
Social Media Posts
Ads that click to WhatsApp
Exit Intent popsup
QR codes
and more see here...
Like all marketing and social media campaigns you need to consider carefully the audience and the characteristics of that audience. Being focused and not scattered always helps in targeting and receiving the right responses from the right 'groups' of customers. This is no different for WhatsApp marketing.
One tip o get the best our of WhatsApp marketing it is worth considering is the launch of click buttons on adverts in Facebook and Instagram that go direct to WhatsApp. This can help instant engagement with a prospective customer.
If you would like help with your social media management and SEO or you web presence please contact us here...
